Gen Z is ready to buy: Boost your business by mastering co-buying
Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco. ...
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How analytics and accountability drive real estate team performance
Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth....
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Homebuyer demand stays strong as mortgage rates stabilize near 2025 lows: MBA lender surveys
With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors. ...
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8 reasons your brokerage needs an agent recognition plan
If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy....
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Fed cuts rates for 3rd time in 2025, but might cut just once next year
The 9-3 split vote reflects differing views on whether the central bank's biggest worry is inflation or rising unemployment, with data lagging after the government shutdown....
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Forget ‘write me a post’: Use AI to build better client relationships
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business....
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EXp Realty promotes 2 execs to new leadership positions
Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm....
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Better Homes and Gardens: Homebuyers ‘won’t settle for less’
Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate's latest trends report. ...
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Take a peek inside NAR’s legal strategy with Jon Waclawski
NAR General Counsel Jon Waclawski breaks down everything from Sitzer-Burnett fallout to buyer agreement rules and commission transparency, outlining what’s required now and how NAR plans to steady the path forward. It’s one of the most candid legal conversations yet from inside NAR....
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Don’t wait for spring! 9 reasons NOW is the smart time to buy
The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes....
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